1 Beacon Street

RESIDENTIAL LUXURY
DEVELOPMENT MARKETING
& CREATIVE DIRECTION

Working across a portfolio of residential developments at Friel Homes, I delivered a wide range of marketing and design materials, from initial branding for new development phases through to the finished customer-facing collateral. My work included bespoke brochures, signage, email campaigns, detailed site plans, illustrated location maps and bespoke illustration. Combining creative design with a strong attention to detail, I translated complex development information into clear, engaging visuals, ensuring a consistent and considered brand experience across every touchpoint, print and digital.

DEVELOPMENT BRANDING

A key project within my work at Friel Homes was creating the visual identity for Talbot House, a distinctive residential development. From the initial logo and brand direction through to the brochure and supporting marketing materials, I developed a cohesive identity that reflected the character of the development and carried consistently across its marketing.