Emperor Point
at Woodberry Down
THE BRIEF
To develop a comprehensive marketing suite for Emperor Point, a premium collection of waterside apartments in East London, supporting the development launch and sales process. The brief was to create a cohesive and distinctive visual identity across digital campaigns and sales collateral, showcasing the development and communicating its key selling points to
prospective buyers.
THE PROCESS
Building on a distinctive burgundy and coral colour palette, geometric brand detailing and refined typography, I developed a consistent visual approach across a range of marketing materials. This included email marketing campaigns, digital assets, sales presentations and pitch decks, illustrated floorplans, site plan, maps and promotional bags. Each element was carefully considered to balance visual impact with clear information hierarchy, presenting the development in a premium, accessible way while equipping the sales team with effective tools to engage potential UK and overseas buyers.
THE OUTCOME
A cohesive suite of marketing materials that brought the Emperor Point brand to life across multiple touchpoints. The campaign combined aspirational imagery with clear, considered design to showcase the development, communicate its unique appeal and support the sales team throughout the buyer journey.
